Sales and Marketing – Who’s on first?
Category: Knowledge Base
Group: Industry Trends
The climate is changing. The days when marketing departments were out in left field…..alone to defend their marketing strategies are long gone. Sales departments were also told “you’re on your own” when it came to how they reached their sales goals. Today, the baseline is blurred. Sales and Marketing departments are now building relationships with each other to reach fourth base.
It is becoming clear to many B2B’s that the decision making process has to change to be more efficient and effective. Marketers would strike the ball, but the Sales departments could never get around the bases. Your company now has opportunity to help both Sales and Marketing departments by using Marketing Automation solutions. Using a SaaS solution, such as a Marketing Automation can help Marketers embrace new cloud technology by making better use of their manpower. Companies are downsizing and many departments are being asked to do more with less. Automating marketing process can easily make your company’s marketing department produce qualified leads therefore producing better sales leads. By the time the leads get to the Sales department they have been nurtured to the point that they are ready for that phone call to close. The entire team has now participated to reach the objective...…..MORE ROI!!
It’s not so much about quantity anymore. Knowing who and when to reach out to those lead is the important thing to remember.
Your company can be on the winning side…….
(Publish Dt) 11/05/2010
Buzz: sales and marketing,marketing strategies, Sales and Marketing departments, Marketing Automation solutions, Marketing Automation,cloud,SaaS
Industry: Unspecified , Educational Services , Manufacturing , Goverment , Financial Services , Technology , Consulting , Healthcare , Internet
Focus & Interests: Unspecified , Cost Savings , Efficiency Management , Consolidation , Increase Sales , Customer Loyalty , Process Automation , Lead Management , Reduce Cost of Sales , Web 2.0 Strategies , Web 2.0 Communities , Channel Management , Reporting & BI , Forecasting , Sales Innovation , Viral Marketing , Campaigning , Website Innovation , eCommerce , Demand Generation , Portals , Education / Learning , Cloud Computing