When is the best time to use a Marketing Automation solution?
Category: Knowledge Base
Group: Industry Trends
There are many companies struggling to figure out when the right time would be to introduce an automation solution. Many experts have different opinions. The bottom line is that it takes many factors to decide when the right time should be for your company.
Here are a few things to keep in mind when making your decision:
- If your company is generating a lot of leads but is failing short when it comes to finding out which of those leads are good or bad.
- Leads that have become “cold”.
- Your company’s sales division needs “quality” not “quantity”.
- Need to help your Sales division to isolate the good leads.
As we all know, it is becoming harder to produce qualified leads in this economy. Marketing divisions are trying to do more with less. So, if you already have any of the conditions mentioned above, then a Marketing Automation solution could very well be the answer. Think of it this way. You have a new car, fully equipped with the latest electronics. The problem is….you have NO TIRES. A Marketing Automation solution would be your company’s tires.
Marketing divisions are trying to do more with less. In today’s world, marketing and sales divisions need to work together more than ever. Therefore, Marketing Automation may be the answer for you!
(Publish Dt) 11/04/2010
Buzz: marketing automation,automation solution,marketing,leads
Industry: Unspecified , Educational Services , Manufacturing , Goverment , Financial Services , Technology , Consulting , Healthcare , Internet
Focus & Interests: Increase Sales , Process Automation , Lead Management , Sales Innovation , Campaigning , Demand Generation , Cloud Computing