Solutions Overview

ViVOconcepts offers an end-to-end sales and marketing software that provides companies with a complete solution to address critical challenges in marketing and sales. ViVOconcepts can empower an enterprise in its entity or create results for specific objectives on demand – as needed. This makes it the most flexible and scalable marketing automation technology today.

Email marketing

Bulk emailing is a thing of the past. Instead, customers expect to be treated for what they are: individuals with unique needs and interests. ViVOconcepts lets you create personalized multi-step email marketing campaigns to targeted contacts based on their behavior, and expressed interests. Easy-to-use WYSIWYG editors support HTML emails as well as plain text emails. Real-time reports keep management updated about campaign metrics. You can start fully automated dialogues with your prospects to guide each of them on their unique journey from first touch to a closed sale. <more...>

Campaign management

Campaign landing pages are a valuable tool to promote a special cause. Professional landing pages produce much higher click thru rates and conversion rates than regular web pages. Most importantly, dedicated campaign landing pages let you measure the ROI of each marketing budget spent, and prospects can be nurtured in a much more targeted manner. Since time is always of the essence in marketing, it only takes minutes to create a new campaign landing page. Combined with PPC advertising, this translates directly into increased sales and a higher ROI in a competitive market. <more...>

Demand generation

Sales and marketing teams are in a constant tug of war when it comes to demand generation. Marketing generates a large number of ‘leads’ to sales – and sales teams do not meet revenue expectations set by management. Why? Marketing-qualified leads are sent to sales to early, before they have been ‘sales-qualified’.

Demand generation has radically changed in the last 2 years. Marketing teams have cut budgets and sales teams have shrunk. At ViVOconcepts we have developed a system that helps companies to generate demand, prequalify each lead, and only assigns a lead to sales when this lead has reached the threshold to be ‘sales-qualified’. Thus a sales rep engages with the right lead only at the right time. <more...>

Marketing automation

What would you expect from a company when you contact it via an online form, i.e. asking for information about a product?

• You may get a ‘Thank you email’
• You may receive weekly newsletters about trends regarding the product you have inquired about
• You may be invited to a VIP event
• You may get access to interesting information on the company’s website in a section that was not accessible to you before
• You may even get a call from a sales rep to inform you about the latest and greatest

All of this requires manpower and a marketing budget? No. Marketing automation techniques allow you to set up conditions and triggers that create a path for each contact. Each prospect gets nurtured without human interaction, until you decide that you want to personally engage. ViVOconcepts has proven that 30% conversion rates are possible for sales teams using our unique marketing automation software. <more...>

Lead scoring and nurturing

90% or more of all prospects are not ready to buy when being contacted. Why? They are the wrong lead. Or the time is not right! Lead scoring is a new concept in marketing taking on this challenge. It basically associates a dynamic value to each contact in your CRM database.

ViVOconcepts has developed an advanced scoring algorithm that is based on behavior, actions, and expressed interests of each prospect. Each contact leaves a digital footprint with each activity, such as completing a survey, or visiting your web page, or answering questions. We collect all data, value its importance based on your rules.
As a result, prospects can be automatically nurtured as individuals, using ViVOconcepts email and marketing automation systems. When a threshold is reached, the prospect is assigned to the sales team to be contacted. <more...>

Search engine optimization

There are three steps in optimizing a web presence.

• Using the right technology for content management
• Writing relevant content
• Promoting it to search engines

There is much written about this ever-evolving subject. ViVOconcepts supports companies in offering a search-engine-friendly technology (SEF, SES). We also offer SEO services to clients to make each campaign a success. <more...>

Client relationship management

This is where sales teams live. CRM systems paint a transparent picture of each contact that includes activities, behaviors, interests, contact information, and communications. The sales rep can manage each lead in one central dashboard. Reports and scores guide the sales rep to take the right decisions. Thus every engagement leaves the contact with a professional impression, increasing trust. It is about building relationships. <more...>

Event & Course management

Tradeshows, seminars, webinars and training courses have become an integral part of organizations. ViVOconcepts empowers clients to set up and publish events and training online. E-commerce ready payment interfaces allow to make events and training even a revenue-generating business. All features are fully integrated in marketing automation and CRM. <more...>

Business intelligence & reporting

Marketers have two objectives in mind when discussing business intelligence:

• How to measure and demonstrate the effectiveness of marketing campaigns
• How to take more informed management decisions in marketing and sales

We have approached this topic from the ground up, as real marketing intelligence can only be built by understanding each individual at any given time. We track each activity of web visitors starting with the first visit. Over time our BI database collects relevant data in a secure manner, so our clients are in a position to optimize products, marketing, and subsequently increase sales and profit margins. <.more...>

Questionnaires and surveys

Customers love sweepstakes, surveys and other forms that ask them for their opinion. With ViVOconcepts you can create professional lead generation forms, questionnaires and surveys within minutes. Combined with email marketing, and marketing automation triggers, each answer can be scored, and each contact will be nurtured, all data will be collected. This powerful tool is available on demand to boost marketing campaigns, ROI and conversion rates.  <more...>
 

Affiliate marketing

Affiliate marketing has proven to be a very effective strategy to reach out to new customers and markets thru viral marketing techniques. Affiliate marketing allows companies to set up partners, publish micro sites, promote products and services, and track all leads back to the partner for reporting and commission purposes.

A different strategy focuses on turning call centers and customer service teams into revenue-producing profit centers. We have developed Affiliate marketing software that is easy to configure, quickly to launch with full reporting capabilities in real-time. <more...>

Please read more about all features and modules, or contact us for more details.