There is a big buzz about ‘Web 2.0’ as a subject as well as ‘social networks’. You can read about Facebook, Twitter, MySpace and others every day in some newspaper or on some website.

Web 2.0 Communities are also very confusing, as they come in many different forms and business models. Web 2.0 Communities have made a tremendous impact in the B2C (business-to-consumer) segment, and we are still only touching the surface of how they will change our lives in the years to come. B2B (business-to-business) communities are behind, but gaining momentum.

What makes Web 2.0 so different? We have found these criteria to define the term best ⁽¹⁾ :

• Web 2.0 is not a technology, it is a philosophy that can be utilized for technology
• Everything is interlinked
• Content and people are unstructured
• Everything is in constant change
• Reciprocity of roles characterizes each member
• It changes organically 
• Information sharing and unregulated communication plays a major role
• Communities are democratic in nature; they do not allow a top-down approach

(1) Source http://en.wikipedia.org/wiki/Web_2.0

Introducing ViVOcloud^TM, a refined version of ViVOxe, based on Web 2.0 philosophy. ViVOcloud empowers empowers to set up and operate their own social network as a SaaS model. It is designed as a Turn-Key system to reduce time-to-market to as little as 30 days.

We have taken a consistent approach to Web 2.0 by integrating Web 2.0 communication features into one centralized database. This means that ViVOcloud provides its clients with an End-to-end solution that will create a holistic community, foster growth, and help its clients to revolutionize Marketing & Sales.

ViVOcloud offers these benefits among many more to its clients:

• Leverage your customers, vendors, and channel partners
• Expand your sales & distribution channel by going viral
• The community is your best source to learn from customers, vendors
• A community makes companies be more agile as everything is constantly evolving around members, inspired by members
• The community is a company’s best PR agency, as online press coverage is better than offline
• There are endless data mining possibilities associated with communities
• Web 2.0 communities achieve high Search engine rankings
• Increase customer loyalty and sales strategically
• Real-time marketing intelligence due to information sharing and involvement of members

Is your organization Web 2.0 ready?  Contact us  for more details about this innovative business model. Or read more about the subject in our knowledge base.