Introducing the Smart Marketing Automation & Lead Nurturing Solution for selling more products and services faster, better, and at a lower cost of sales.

Traditional functional marketing has reached a dead-end. The web has become the catalyst for companies embrace integrated marketing strategies. While traditional marketing works in functional silos, integrated marketing promotes end-to-end processes, automation, accountability, and metrics.

ViVOpipeline^TMintegrated marketing technologies impact your marketing effectiveness from day 1:

• Maximize Touchpoints: Give your customers a chance to get in touch with you. Content, blogs, forums, events, training, commerce, surveys are only a few of many touchpoints to generate interest & leads
• Automate and reduce costs: Support multi-divisional, global marketing teams, streamline processes with marketing automation tools that reduce costs drastically
• Analyze in real-time: Create full transparency of each marketing program and its costs and ROI. Integrated business intelligence reports provide real-time data to adjust marketing campaigns instantly
• Optimize: Maximize campaign performance and create scenarios for future performance
• Deliver to Sales: Provide Sales teams with prequalified leads - ready to close. This will dramatically increase conversion rates

The good news is that integrated marketing teams accelerate sales. This, however, requires sales teams to align with these innovative marketing teams in order to keep up. Only then, end-to-end marketing & sales strategies can create the desired results.

When demand is generated, two of the biggest challenges for every sales team are (1) what lead to engage in, and (2) at what time to allocate sales resources. Traditionally, sales teams named experience as when to take this decision.

Since cost of sales have increased significantly, ViVOconcepts has taken a more scientific and result-oriented approach.

ViVOpipeline^TM automates sales processes in one central end-to-end portal system and converts leads into revenues:

• Maximizes marketing touch points of a company to the public dramatically thru the use of ViVOxe Studio modules on demand (see chart)
• Generates a continuous stream of leads (Demand Generation)
• Turns more marketing qualified leads into sales qualified leads in a rule-based engagement scenario (email marketing automation)
• Creates website forms fully integrated into ViVOxe CRM Studio
• Creates campaign landing pages with full tracking
• Leverages affiliate marketing with personalized microsites
• Provides assessment tools (Q&A)
• Make free trials, upsell programs and renewal sales more efficient and profitable
• Offers real-time end-to-end reporting and business intelligence
• Enables holistic contact profiling
• Optional data integration into CRM systems
• Reduces campaign costs thru our ViVOxe 'invisible sales team' technology
• Turns more marketing qualified leads into sales qualified leads
• Helps sales to increase revenues
• Makes results measurable and transparent
• Dynamically scores leads using ViVOxe proprietary lead scoring logics
• Organically nurtures leads thru ViVOxe 'invisible sales team'
• Measures activity level and evolving value of leach lead in real-time to the company
• Creates lead value clusters for multi-dimensional and global organizations
• Provides sales teams with a dashboard and visual guidance to focus on the most suitable sales-qualified lead in real-time
• Automates revenue generation thru e-commerce enabled touch points, such as events, courses, products (shopping carts) and more
• Automates real-time transactions (gateway interfaces are optional)
• Supports enterprise selling models thru quoting system

Do conversion rates of 30% sound interesting to you? Contact us for more details about ViVOxe marketing solutions. Or read more about the subject in our knowledge base.

Download the ViVOpipeline™ New Product Announcement below: