Marketing Studio

Companies are increasingly focusing on integrating marketing functions with sales functions. While marketing and sales have traditionally worked in silos, the extremely competitive environment has become a catalyst for more collaboration between these divisions. This has changed the role of marketing in organizations from being a branding team to becoming a demand generation team.

Demand generation requires marketers to embrace process-oriented thinking in the development and management of revenue opportunities, supported by continued business intelligence to provide measurable results to sales.

ViVOconcepts Marketing Studio gives marketers unprecedented power to create and execute marketing programs very efficiently. Companies can manage all types of marketing activities, and gain visibility into customer behavior and interests in such detail that will put marketing decision making on a completely new level.

This marketing automation enables marketing to create demand generation forms following best practices, embedded in corporate design guidelines, fully automated with data capturing and questionnaires for professional lead profiling.

Assessment tools are available to engage with customers in many ways, and achieve total transparency of their markets, starting on the most detailed level (the lead) to more aggegrate views accommodating c-level reports.

Bundled with ViVOconcepts Business Intelligence Studio metrics are available on demand in real-time, so no time is lost even in midst of campaigns when adjusting marketing initiatives.

Leads are scored, and inserted into ViVOconcepts CRM Studio for further processing and nurturing, which converts marketing qualified leads into sales qualified leads. This will effectively close the traditional gap between marketing and sales, so a seamless and measurable experience can be achieved.

Our marketing automation tool allows you to set up conditions and triggers that create a journey for each contact. Each prospect gets nurtured without human interaction, until you decide that you want to personally engage. ViVOconcepts has proven that 30% conversion rates are possible for sales teams using our unique marketing automation software.

A cost control feature lets marketing calculate profit & loss for each marketing activity and program. This makes ViVOconcepts Marketing Studio a truly unique end-to-end marketing system for top performing marketers.