Lead nurturing

Customers are rarely ready to buy at first contact. It is true in B2C markets, and it is even more present in B2B segments. Traditional wisdom encouraged marketing departments to transfer each raw prospect to the sales departments.The sales teams would then jump on the contact only to get turned down or abandon by the prospect. As a result, companies lost substantial sales, simply because they did not understand the current interest and status in the sales cycle of the prospects. Companies were not aligned with prospects; marketing was not aligned with sales.

Do you know which prospects are ready to buy?

Studies show that only 1 out of 100 campaign prospects turn out to be leads. In other words, 1% of all contacts are sales-qualified while 99% remain marketing-qualified at any given time. Traditional technologies disregard 99% of these prospects, because they do not support interactive, looped marketing processes. This is where lead nurturing can be a powerful method to gain a competitive edge. It, however, can be a daunting task!

Creating the path for your prospects

With ViVOconcepts, your marketing team can build strong relationship with your prospects over time, fully automated and without effort, and at your prospects pace. Your prospect can learn more about his / her needs and your capabilities while progressing seamlessly from one interaction to the next. A powerful tool set to set up drip marketing campaigns, extranets, events, seminars, webinars and more to keep the prospect engaged are available on-demand.

Once the prospect has reached the threshold to become a customer, ViVOconcepts converts the contact into a sales qualified lead, routing the lead to sales team, again fully automated.

What does this mean for your company?

ViVOconcepts clients have shown 30% and higher sales conversion rates from leads that would have been lost otherwise. Sales teams can focus on the right lead at the right time, not losing their time with unqualified prospects. This results into more revenues, higher customer satisfaction, lower costs of sales, and a positive impact in your branding.