Demand Generation has dramatically changed in the last 5 years. The traditional linear marketing and sales approach (generate leads - transfer leads to sales - close leads - convert into revenue) has morphed into an interactive, looping marketing and sales cycle.
What are the driving factors?
In a world in which information is easy to come by, customers can find products and services they need easier. They engage with companies earlier for the purpose of information gathering, change their mind more often during the decision process, and buy later. As a result, the sales cycle has become longer and customer behavior is more difficult to predict.
What does this mean for companies?
It is more important than ever for marketing to show a strong brand presence so they can build awareness and facilitate brand discovery. On the other hand, sales teams need to hold back and rethink lead qualification processes. Big media spending, big tradeshows have been replaced by niche marketing, social media, and event marketing. Real-time business intelligence has evolved into a necessary discipline to measure success. Legacy technologies are often slowing companies down instead of empowering them to be competitive because these looping processes are not supported.
Technology can align marketing and sales
ViVOconcepts has developed a new on-demand marketing and sales software that leverages these new and confusing customer trends, and makes companies effective players in interactive marketing.
ViVOxm dramatically improves sales effectiveness in an easy-to-use demand generation software and service package:
- Generate more demand with outbound email campaigns
- Convert traffic into leads thru campaign landing pages and lead gen forms
- Create powerful campaigns producing real-time metrics
- Nurture leads via automated drip marketing campaigns without sales involvement
- Qualify leads and transfer to sales when customers are ready to be engaged in
- Generate sales conversion of 30% and more without any additional costs of marketing and sales
ViVOconcepts helps aligning your marketing and sales teams to optimize your Return-on-Investment.