Campaign Studio

Online marketing has evolved into a critical business driver across all industries. Although online marketing has many benefits for any organization, we have identified three major criteria for this success story, (1) the cost savings compared to using offline marketing media, the (2) targeted approach of customers, and (3) the detailed tracking of customers.

While all professional campaign software provide companies with legally compliant outbound email systems and ‘click-thru’ metrics, only few deliver a closed-loop outbound and inbound marketing software with end-to-end reporting.

This is where ViVOconcepts Campaign Studio provides companies with a competitive advantage.

• Outbound: create and send email campaigns to your customers - fully automated
• Inbound: set up and publish  landing pages and generate leads quickly

A first-class online presence is a crucial component to every campaign strategy. ViVOconcepts Campaign Studio lets users set up fully customized landing pages with an easy-to-use HTML editor. The landing pages can be published within minutes, following corporate online design guidelines. Each campaign is fully configurable to connect to mailing lists, and complying with best –practice opt-in regulations.

Once a visitor arrives at the landing page (i.e. by clicking on a link in the email), he/she is flagged & tracked with every click. Visitor behavior will become transparent, and marketers learn what visitors are looking for - and can help them in finding it. Thus marketing qualified leads can be converted into sales qualified leads and into closed leads. This creates the end-to-end reporting, hi-performance enterprises demand today.

ViVOconcepts Campaign Studio collaborates with the ViVOconcepts Affiliate Studio, ViVOconcepts Marketing Studio, and ViVOconcepts Business Intelligence Studio to fine-tune online marketing programs for every possible business model.