Affiliate Studio
Affiliate marketing enables companies to leverage their channel partners and resellers to generate more leads. Affiliate marketing can be a very cost effective medium in which to introduce new revenues streams on a pay-for-performance basis. It offers a low customer acquisition cost because companies are paying only when visitors convert into customers/leads.
Challenges arise when aligning affiliate strategies with the internal workflow. The possibility to generate massive amount of leads may become a major processing issue for the sales team, if not automated and fully integrated with sales and fulfillment. Compensation programs for Affiliate partners will also increase internal workloads. Last but not least, Affiliate programs and sites usually require web designers, all of which increases costs and may reduce the ROI dramatically.
The ViVOconcepts Affiliate Studio is introducing a new concept. ViVOconcepts Affiliate Studio empowers companies to deploy Affiliate marketing activities with their partners quickly and at no cost. ViVOconcepts Affiliate Studio is based on five pillars making this a unique and efficient module:
- New Affiliate partners can be set up within minutes
- The Affiliate partner can self-management all administrative tasks in a secure Affiliate partner module
- The Microsite is automatically created, offering pre-configured offerings to the public; no manual intervention is required
- All leads originated by the Affiliate partners are automatically tracked
- Leads are routed based on workflow rules set by the company for optimized processing
As a result, the ViVOconcepts Affiliate Studio enables companies effectively increase their bottom-line without losing control over fixed costs.
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